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Our Team

Mark Dunning
F4P Divisional Manager
Mark started working for Cefco in October 1994 within the distribution centre on Arksey Lane, Bentley. Initially a picker and packer in the stores, in 1996 he became responsible for the trade counter which was an extremely busy department, soon after in 1997 he became the Assistant Warehouse Manager. In 1998 Mark join the internal sales team, working for the North East sales office, he looked after a number of key accounts. 2002 saw him appointed as the joint Office Manager looking after a team of 4 staff members. In 2005 the company moved to a new 42,000 square foot warehouse, in 2009 Mark took over the full sales office and was responsible for 8 members of staff. In 2011 the company decided to merge with MCG, their Motor Control Gear division, this amalgamation saw Mark working as the manager with 11 members of staff. In May 2014, Mark officially took over as the Business Manager of F4P, one of four companies that make up the Cefco Group, Doncaster. In May 2022 Mark officially took over the stewardship of Levante Division ( Heating, Cooling and Controls ) which now falls under the remit of the F4P business.
Gary Stewart
National Sales Manager
Gary joined Cefco in October 2006 as a BDM, representing 4 of the companies that fall under the Cefco Group , F4P, Deluce, MCG & Levante. His areas were for all CEF branches in Scotland and also the Newcastle group. In 2009, Garys area was extended and he gained a further 2 CEF groups, now looking after all branches within Durham and Nelson groups , along with the other groups mentioned above. In May 2015, Gary was promoted to the National Sales Manager for the Cefco Group and now manages our team of professional BDMs who cover, F4P, Fusion lamps, Fusion Luminaires, Levanté and MCG Industrial. At this point Gary was still looking after the branches within 4 CEF groups. In May 2016 to present, Gary no longer has any CEF groups which he solely look after. Gary has now employed a new BDM to take over the groups he was looking after and this now freely allows Gary the time to concentrate on his job role as a National Sales Manager and supporting my BDM team out on the field.
Rachel Mullan
Internal Sales
Rachel started her career within the Group in 1994 as an office Junior. Later that year in the month of May she was asked to move department and moved to the MCG facility on the Arksey Lane estate working in the offices there as an Internal Sales person. Rachel worked at the MCG side of the operation for a couple of years until moving back in to Cefco in 1996. After continuing to work for the Cefco Group in the offices at Arksey Lane, Bentley. Rachel then moved to our new facility on Ten pound walk site in 2005. She continues to be a valuable member of the F4P team always willing to get involved face to face with customers and utilising her many years of experience when dealing with customers enquiries.
Jason Read
Internal Sales
Jason’s background included over 10 years retail experience before he joined the company in November 2011. He began his journey in a newly created warehouse role within MCG Industrial, however this was short lived as a couple of months later he was drafted into the MCG sales office, where he spent three years gaining skills and knowledge of the Motor Control Business. In October 2014 Jason joined the Cefco stores team and was soon promoted to Assistant Despatch Manager. Jason was also a key member of a small team that introduced and implemented the scanner system into the warehouse and also took responsibility for the trade counter. In November 2017 Jason then took on the role of overseeing the debit department, updating and modernising procedures, spending a further two years with the stores team. Whilst working in debits Jason enrolled in the talent pool training scheme, which was developed and introduced into the CEFCO Group, as a result he is now a member of F4P sales team full time.
Gary Turton
Internal Sales
Gary joined Cefco on the 1st august 2006 working as a Warehouse Operative in our main distribution centre at Ten Pound Walk in Doncaster after we moved facilities from Arksey Lane in Bentley in 2005. During that period of his career Gary helped working in both the debits department and on the trade counter, Gary also was involved in covering in the sales department when required. Gary then moved into the debits department in June 2011 dealing with all the stores enquiries in relation to debits and returns. Gary has a very broad skillset which enabled him to be utilised when required in other departments. In August of 2017 Gary assisted in covering the sales role within the Levante department and due to a successful time within this department in September 2017 Gary was taken on as a full time salesperson within the Levante sales team. With the merger of Levante into F4P in May 2022 Gary now works within the F4P Sales team and has proven himself to be a valuable member of the team especially with his extensive knowledge of the heating, cooling and controls sector of products.
Daniel Schuller
F4P Technical Product Specialist
Daniel Started his career in 2005 when we were still in our old building on Arksey Lane, Bentley. He has worked throughout the stores in various positions including Despatch, Goods In and the Collects Trade Counter. Daniel then decided to pursue a different career path and moved into the Sales Office in 2012. Since moving, Daniel has proved himself as a reliable member of staff who enjoys interacting with customers and presenting. Daniel attends trade events and larger exhibition’s such as the Elex Tool Fair. In 2022 Daniel was promoted to the F4P Technical Product Support Specialist taking on more presenting duties and helping with the technical side of the business including creating videos for our new YouTube channel.
Aaron Gillies
F4P Technical Product Specialist
Aaron graduated from Leeds Metropolitan University after studying between 2009 and 2011 leaving with a BA degree in Contemporary art practices. Aaron used his experience moving into the in the leisure industry and logistics working for Amazon distribution prior to working for the Cefco Group in September 2011 initially starting as a warehouse operative. Within a short period of time and after a successful interview Aaron started his role within the general sales office covering all four brands of the Cefco group. After two years Aaron then moved across to the then branded Deluce lighting (now Fusion Luminaires) working in both sales and technical undertaking lighting designs, trade shows and supplier meetings. Once again after two years a role became available within MCG department working alongside their technical team which Aaron accepted. After another year of sales and technical experience the position of Levante Office Manager in the heating, cooling and controls department became available of which Aaron was successfully interviewed for. In May 2022 when the Levante brand was amalgamated into the F4P business, Aaron became one of two product specialists undertaking all aspects of heating designs, technical advice, attending trade events and also taking part in customer presentations.
Maurice Fitzgerald
Regional Sales Manager
Maurice started working in MCG the Motor Control Gear division on 5th January 1998 working in the sales office. Maurice showed an aptitude for motor control gear and quickly gained knowledge and confidence. After 1 year he was given the opportunity of looking after a number of groups in an external sales capacity . Maurice continued to take on more Groups and increase sales but also the profile of MCG in CEF. In 2001, Maurice was asked to join the team opening up the new MCG office in Edmonton, in North London as Office Manager. Following on from this, with a change in General Manager, it was decided that more focus should be put on the main distribution centre in Doncaster, which meant the closing of the external depots. It was decided that a presence was still required and so Maurice was asked to stay and become a full time sales engineer for the south of the UK. In 2006, Maurice was asked to consider moving to Ireland in an effort to help the growing CEF network which he accepted. As well as covering the 5 Cefco companies F4P , MCG , Levante , Fusion Lamps and Fusion Luminaires in North and Southern Ireland, Maurice took on the Isle of Man Branch, Jersey and Guernsey. Maurice continues to drive business forward and has proven to be a major asset to Cefco.
Paul Finney
Regional Sales Manager
Paul started working for the company in July 2005. Paul started out his career in one of In-house Division within the Cefco Group companies called MCG , Motor Control Gear. Paul started his carrier within the factory picking and packing orders within the dispatch department and distributing stock nationwide. In 2006 Paul was asked to join the MCG internal sales team and took this opportunity over seeing six CEF groups which were key accounts at the time. In 2008 Paul was approached by the company to become the first full time MCG Area Sales Manager working in the field and working face to face with CEF and their customers throughout the entire UK. After the amalgamation in 2011 when MCG joined F4P , Levante and Deluce in their the new Cefco Group distribution facility Paul still worked as an Areas Sales Manager for the MCG group. In more recent years Pauls role changed as he was asked to become a Business Development Manager for F4P, Levante and MCG Industrial. Paul looks after 8 key accounts by driving business back through CEF dealing with many major blue chip company ie: BBC DIY SOS and ITV Productions. In return this has given Paul a great opportunity making TV appearances and meeting well known celebrity stars which is his claim to fame.
Simon Brown
Regional Sales Manager
After leaving school Simon spent 14 years in Sports Retail, starting as a trainee and working his way through the ranks, this meant Simon travelling for promotions as he worked throughout stores in both South and West Yorkshire. Simons highlight was being promoted to the Assistant Manager at one of the flagship stores, before moving on to spend six years as Store manager. Simon started work at Cefco in the MCG Industrial (Motor Control Gear) department as part of their sales team in August 2011 and after a short time getting to know the business and products, he was offered the opportunity to become the Business Development Manager externally for MCG (2013), covering the central region which consisted of 14 groups in total. After a very successful period with MCG, in May 2019, Simon received another fantastic opportunity to add the F4P and Levanté brands to his role and along with MCG he now covers an area of 7 groups.
Joel Herbert
Regional Sales Manager
After leaving University with a degree in Business Management and Marketing, Joel first started his career back in 2011, where he worked at CEF in Merthyr Tydfil as a Sales Assistant, he then progressed into the Account Manager role growing his experience and knowledge in the electrical wholesale industry. After leaving CEF, Joel further developed his sales experience working for several years in Hospitality and Tourism industry, where he moved between Canada and New Zealand. After Returning home in 2019 to South Wales and ready to step back into the Electrical wholesale industry, Joel joined CEFCO in 2020. As the new Business Development Manager, Joel covers 8 CEF groups in the South West and South Wales where he represents F4P now including Levante since the divisional merger alongside MCG.
Richard Smets
Regional Sales Manager
Richard started working for the company in January 2023 as a Cefco Group Business Development Manager representing the F4P brand which now incorporates the Levante range of products, he also covers the MCG range of Industrial products too. Richard started his career at Cefco looking after the 3 CEF groups in Scotland and also the Newcastle group and after successfully driving business within his area he was also given the responsibility of looking after the Durham group. After leaving school Richard started out in telesales, moving into field sales and also has experience with people management. He has a wealth of experience working in various sectors, both B2B and B2C, over the years with some big brand names. Before joining Cefco, his previous role was with a leading independent tools and workshop consumables business, running a sales van and successfully selling hand tools, power tools and consumables to trade customers throughout Scotland.
Kevin Bailey
Regional Sales Manager
After leaving school Kevin gained his Domestic Electric 16th Edition City & Guilds certification, Kevin then progressed onto a Engineering Apprenticeship within the Oil and Gas Industry. Kevin then spent the next 15 years of his career as a Service Engineer in white goods and electric heating for independent repairers, Comet, Dimplex and Bosch. Kevin further developed his skills as a trainer and mentoring role with Bosch ( BSH ) in both electric and gas appliances. Kevin then went onto becoming an Area Service Manager gaining experience with National multi brand white goods company. In 2022 Kevin joined CEFCO as a new Business Development Manager, Kevin covers 7 CEF groups in the South East of England where he represents F4P now including Levante since the merger of the divisions alongside MCG.